We are #1 in Equipment Rental
Why Us?
Our Journey: Four Decades of Excellence
Four decades of growth, development, and innovation in serving our partners
Foundation and Launch
The story began in Jeddah with a dream and experience — a first step that laid the foundations of quality and discipline in work.
Expansion and Modernization
With the beginning of 2000, we witnessed an update of assets, an expansion of services, and the building of long-term strategic partnerships.
Alignment with Vision 2030
Since 2016, we have begun aligning our strategy with Vision 2030 through operational transformation, investment in competencies, and expansion into more sustainable and innovative solutions.
A New Era of Growth
We continue to invest in our teams and smart technologies to achieve the highest quality, speed, and safety — a partner you can rely on.
Our Core Values
The principles that guide our work and define our identity as a leading company
Vision
Our ambition is to be the first choice in the world of equipment, with service that meets the highest ethical and professional standards.
Mission
Striving for excellence in all operations by improving quality standards and procedures and developing competitive teams capable of providing world-class service to our customers.
Values
By adhering to human values and ethical standards, we hope to develop a new chain of expert cadres.
Decades of Measurable Success
Achievements and figures that reflect a success story extending for more than four decades